Your AI coach, in iMessage
Your training.
Your nutrition.
One conversation.
Your meals, workouts, groceries and progress. A coach to help you move forward, in the messaging app you already use.
Create my coach
You : I want to get back into exercise. But I always end up stopping.
Alex : Then let’s keep it simple. How much time can you give it this week?
You : Twenty minutes, twice a week. At home.
Alex : Let’s build around that. Any equipment, or shall we start with bodyweight exercises?
You don’t need five apps to look after yourself.
A goal in mind. A plan to get there.
Run your first 5K. Build strength. Find your routine. Your coach turns what you want to achieve into practical steps, at your pace.
Set your direction.
Your goal, your starting point, the time you have. The plan starts with you.
Know your next step.
Workouts and eating habits that fit your life. You know what to focus on this week.
Your plan moves with you.
Review how it’s going, work through what’s getting in the way and plan the next step. Then the next milestone.
Coming soon to iPhone
Tell Willn. It’s already in the app.
A meal photo, a shopping list, this week’s menu, a change to your workout: you ask in iMessage or in the app’s chat, your coach answers in full, and the Willn app updates on its own. Same coach, same memory, on both sides.
You text it in iMessage

You : Salmon poke for lunch
Willn : Logged ✅ About 620 kcal and 38 g of protein. You have 940 kcal left today.
It’s in the app

- Your meals and calories. Every meal you send is counted, with your protein, carbs and fat for the day. A photo from the app is enough.
- Your menus and groceries. The week’s menu day by day, and a shopping list sorted by aisle to tick off at the store.
- Your workouts. What you change with your coach is already in your workout: exercises, sets, weights and rest.
The Willn app for iPhone is coming soon, with your coach inside. Until then, it’s already with you in iMessage, and everything you tell it will be in the app from day one.
Harder to skip a workout when your friend will know.
Invite a friend to a duo. You each keep your own coach, and you see each other’s workouts. Excuses work less well when there are two of you.
When your friend trains

Max : 💪 Lucas just finished their push session.
You : Now I’m under pressure. Going tonight 😤
Max : Perfect. Your leg session is set for 7 pm, I’ll get it ready.
When they skip (if they turned it on)

Max : Lucas didn’t do their leg session planned for 6 pm. A quick message to cheer them on?
You : Calling him right now 😏
- Their workouts, as they happen. A message when your friend finishes, without them having to tell you.
- Missed workouts, if you choose. Turn on the alert: if you miss a planned workout, your friend is told two hours later.
- Nothing else. Not your meals, your weight or your messages. Stop anytime with STOP DUO.
Then ask your coach for a duo code and send it to your friend.
Choose your coach.

You : I spent two hours on my phone and skipped my workout.
Alex : Two hours of thumb training. At least one muscle showed up 😏
Alex : Got 15 minutes for the rest of you? Your feed will survive.
You : 😂 Fine, phone’s going down.
Alex : Finally, a break for that poor thumb. Let’s go.
You might be wondering…
Do I need to install an app?
Not to talk to your coach: the conversation happens in iMessage, in the Messages app on your iPhone. The Willn app is coming soon on top: everything you tell your coach will be filed there automatically, with your calories, meals, workouts and weight trend. You’ll also be able to talk to it right in the app; it will be the same conversation.
Is this a human coach?
No. Willn is an AI coach with the name and personality you choose. It supports your training and eating habits; it doesn’t replace a healthcare professional.
Are calories from a photo exact?
They’re estimates. Portions, hidden ingredients and preparation can change the result. Your coach may ask for more detail to improve the estimate.
Is it really free?
Yes, during the test phase. No card is required and no paid subscription starts automatically. Any future paid offer will require your explicit agreement.
How do I invite a friend to a duo?
Ask your coach for a duo code and send it to your friend. They send it to their own Willn coach and you’re set. If they don’t have a coach yet, they can create one here.
Can my friend see my meals or weight?
No. A duo only shares your workouts: completed ones, and missed ones if you turn on the alert. Your exercise details are only visible if you choose to share them. Your meals, weight, health and messages stay between you and your coach.
How do I stop a duo?
Text STOP DUO to your coach. Sharing stops immediately on both sides, and your friend is told the duo has ended.
What if I want to stop the messages?
Reply STOP in Messages. You can also manage your preferences and data through the privacy portal.
What is kept from my conversations?
Willn keeps information that is useful for your coaching. Photos are processed temporarily for your request, without a permanent copy at Willn. Read more in our privacy policy.


